Data mining is it a unique science used in the business world.
Long version: When is using data mining appropriate and not appropriate. And why might use data mining instead of other analytic methods?
Here is just a sample of what you'll find in this solution:
"In data mining we are predicting the future based on the analysis of the past data. Therefore it is not appropriate for use in business where there is no pattern in the events. The value of data mining is viewed most favorably by..."