After reviewing the SWOT analysis of Apple, propose strategies to take advantage of their vulnerabilities to help increase your company's market share.

You are a senior manager of a computer company that competes with Apple Computers, Inc. You read a case study about Apple (which can be found in the Appendix of your textbook) and determined that doing a SWOT analysis of Apple may help you with your own strategies.

Perform a SWOT analysis by identifying the company's strengths, weaknesses, opportunities, and threats. For each strategic factor that you include, make sure that you also include an explanation of why you selected and positioned that factor in that category. For example, if you include a factor as a Strength, make sure you explain why you think it is a strength.  

After reviewing the SWOT analysis of Apple, propose strategies to take advantage of their vulnerabilities to help increase your company's market share.

Strategic Management Concepts and Cases  11 David Pearson/PH 0-13-186949-3