Goodwill: Which of the following statements concerning business goodwill is false?

Which of the following statements concerning business goodwill is false?

A. If a business creates goodwill by developing a loyal customer base and generating brand name recognition, the tax basis in the goodwill is zero.

B. When a taxpayer purchases a business and capitalizes the cost allocated to goodwill, the cost basis is not amortized for financial
reporting purposes

C. When a taxpayer purchases a business and capitalizes the cost allocated to goodwill, the cost basis may be amortized over 15 years for tax purposes.

D. The tax deduction for goodwill amortization is an unfavorable book/tax difference