What is the behaviourist approach in psychology? What are the main assumptions? Where have the ideas been applied and what are the strengths and weaknesses?
Watson developed the behaviourist approach in 1913; the movement began when Watson wrote his famous article 'Psychology as the behaviourist views it'. Other pioneers of the behaviourist approach include Thorndike and Skinner. The behaviourist approach attempts to explain virtually all behaviour and dominated experimental psychology up until the 1950's.