Marketing - Apply Erikson's theory of Psychosocial Development.

Your group has been hired by an advertising firm that is developing a series of commercials for family-oriented products geared toward the entire family. They want to develop a series of commercials that will target family members at various life stages. Your group needs to thoroughly describe Erikson's theory of Psychosocial development. In your description of each stage, identify and analyze a television, movie, or literary character for each stage of the theory. The marketing firm will use this information as they develop commercials targeting each developmental stage. Finally, provide a review of three recent studies utilizing a theory of development.

The advertising firm has requested that you submit a 4 to 5 page report summarizing your research in this area. Therefore, your group should submit one combined Word document that conforms to the following directions:

Give a description of Erikson's theory, including the stages of development using the criteria listed above.
Identify a character at each stage.
Choose three of the following studies found.
For each one you choose, describe the study and discuss how it supports or does not support the information you have written in your report about Erikson.  Specifically:
Which particular aspects of the theory does the study examine?
Do the experimental or discussion results strengthen or weaken the theory and you ideas?  Why?
Do you agree or disagree with the conclusions?  Why or why not?
Choose three studies from the following:

Predictors and Characteristics of Erickson's Life Cycle Model Among Men: A 32-Year Longitudinal Study by Westermeyer, Jerry F.

Reexamining Gender Issues in Erikson's Stages of Identity and Intimacy by Horst, Elisabeth A.

Individuation and Attachment in Personality Development: Extending Erikson's Theory by Franz, Carol E.; White, Kathleen M.

Egocentrism in Older Adults: Piaget's Three Mountains Task Revisited by McDonald, Lorraine; Stuart-Hamilton, Ian.

Piaget on Childhood by Siegler, Robert S.; Ellis, Shari.

Vygotsky and Identity Formation: A Sociocultural Approach by Penuel, William R.; Wertsch, James V.

Attachment, Social Rank, and Affect Regulation: Speculations on an Ethological Approach to Family Interaction by Sloman, Leon; Atkinson, Leslie; Milligan, Karen; Liotti, Giovanni.

An Ethological Perspective by Stevenson-Hinde, Joan.

Integrating Biological, Behavioral, and Social Levels of Analysis in Early Child Development: Progress, Problems, and Prospects by Granger, Douglas A.; Kivlighan, Katie T.

Nonshared Environmental Influences on Individual Differences in Early Behavioral Development: A Monozygotic Twin Differences Study by Asbury, Kathryn; Dunn, Judith F.; Pike, Alison; Plomin, Robert.

The Home Environments of Children in the United States Part II: Relations with Behavioral Development through Age Thirteen by Bradley, Robert H.; Corwyn, Robert F.; Burchinal, Margaret; McAdoo, Harriette Pipes; Garcia Coll, Cynthia.

Relationships Among Paternal Involvement and Young Children's Perceived Self-Competence and Behavioral Problems by Culp, Rex E.; Schadle, Stephanie; Robinson, Linda; Culp, Anne M.

This solution describes Erikson's theory and how to apply it to the development of a series of commercials based on the stages of psychosocial development and empirical support for the theory. It also explains how to analyze empirical evidence in terms of the theory's strengths, weaknesses, and the conclusions drawn.