Michelob conducts a survey of beer drinkers. Michelob wants to determine which markets and methods of advertising would be most efficient for reaching their potential market for Michelob Light. The survey results indicate that of 200 Michelob customers surveyed 138 had bought Michelob Light on at least one occasion in the past month. Of these, 112 had white-collar jobs. Only 8 people with white-collar jobs had not bought Michelob Light. Construct a Cross Tab table using this information to determine if there is a difference n preference for Michelob Light beer between white collar and blue-collar workers. Considering the results of your analysis what advice, would you give to marketing executives at Michelob?
Please explain.