Statistics

Discussion Question

The data in the table that follows was collected by a large car
manufacturer concerning a new prototype car called the CIELO. Thirty
carefully selected respondents were shown the car and fully briefed
about its capabilities. Here is the data, which includes age (intervally
scaled), sex (nominal), social status (interval scale ranging from 10,
low status, to 30, high status), attitude toward CIELO (interval scale
ranging from 6, negative attitude, to 30, positive attitude) and
intention to purchase CIELO (nominal, yes or no).

Is there any difference in male and female attitudes toward the CIELO?

What is the relationship between intention to purchase and gender?

Is there anything unusual about this data?

RESPONDENT # aGE SEX SOCIAL STATUS ATTITUDE SCORE INTENTION TO
PURCHASE

1 20 M 15.6 16 Y

2 19 F 17.5 15 Y

3 34 M 28.2 14 N

4 23 M 24.6 6 N

5 42 M 16.5 28 Y

6 55 F 12.2 24 N

7 24 F 12.5 19 Y

8 26 M 29.6 14 N

9 35 F 27.6 23 N

10 41 M 23.2 16 N

11 43 F 21.2 26 Y

12 51 M 20.2 28 N

13 56 M 19.4 14 N

14 62 F 18.6 12 Y

15 43 F 10.2 11 Y

16 51 F 14.3 10 N

17 28 M 12.6 22 Y

18 19 M 14.8 24 N

19 24 M 29.6 19 N

20 26 F 26.5 18 Y

21 28 F 23.2 20 N

22 35 M 17.9 23 N

RESPONDENT # AGE sex social status attitude score intention to purchase

23 38 F 19.9 23 N

24 23 M 20.1 25 Y

25 42 F 18.6 17 N

26 41 F 18.6 17 N

27 30 F 24.6 16 Y

28 29 M 26.6 13 N

29 19 M 14.5 22 Y

30 26 F 12.9 21 N



(The following discussion question has been reprinted with permission
from Thomson Custom Publishing: Davis, D., (2000) Business Research
Methods for Managerial Decision Making. 5th ed.)

TITLE \* MERGEFORMAT Discussion Question SUBJECT \* MERGEFORMAT


Page PAGE 1 KEYWORDS \* MERGEFORMAT