Demographics of ZIP 60614
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The National Sales meeting is approaching. Each regional sales manager has to do a short presentation for the Marketing department that highlights how the consumers in their territory are different from those in the Total US. You're still working with the local regional sales manager.
Click Here to download the reports for the USA. This file contains reports generated from AMA's (American Marketing Association) website. AMA's website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary based on the entire U.S.
Click Here to download the reports for zip code 60614. This particular file contains 4 reports: General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary based on the U.S. zip code 60614.
Using all 4 demographic reports (General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary) for the US and zip code 60614, explain how your territory differs from the national profile. Feel free to note anything that you found surprising in this data. Max 200 words.
Prepare a 5-6 slide presentation of your major findings.
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Solution Summary
This posting analysis four demographic reports (General Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and Income Summary). Then the solution compares these with those found in zip code 60614. ..
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STEP 1
The census trends show that the population of USA has increase in the decade 1990 to 2000 by 13.2% but in the 60614 the population has increased by only 5.2%. Moreover in 60614 the median income has increased by 68.01% but the median income in the USA has increased only by 40.40%. This indicates that the income in this region has grown faster than the national average.
STEP 2
The general summary shows that eh percentage of white population in 60614 is 87.06% but in the USA this percentage is 75.70%. This means that ...
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