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Donor Diversity: Cultivation Strategy

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1. Can you explain how donor diversity at an organization such as Susan G Komen might influence cultivation strategies?
2. Can you describe a cultivation strategy that would be used with each type of donor such as individuals, foundations, corporations, and government entities? Why? How might each strategy foster a relationship between the donor and the organization?

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This posting gives you a step-by-step explanation of donor diversity and cultivation strategies. The response also contains the sources used.

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Donor diversity at an organization such as Susan G Komen will change cultivation strategies. Apart from wealthy individuals, government, and corporations, Susan G Komen should also target small donors, donors from other countries, and donations from state governments. Donor diversity means that different cultivation strategies have to be used for each group. One cultivation strategy is used for large foundations, a second strategy has to be used for governments, a third cultivation strategy has to be used for corporate donors, and a fourth cultivation strategy has to be used for small individual donors. The cultivation strategy used for companies cannot be used for rich individuals. The ...

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