Obstacles in Implementing a Global Business Plan
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1. What obstacles would a CMO potentially encounter in the process of implementing a global business plan?
2. At what stage of an organization's decision to venture into a foreign market would there be a need for a contingency plan to be considered?
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This solution discusses obstacles in implementing a global business plan.
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1. In the process of implementing a global business plan, the projected situation might not be the actual situation. There may be retaliation by existing competitors or new competitors may enter the market. The business plan might fail to adjust to economic, industry, or competitive changes. ...
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