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Strategy: Dell Computers

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Dell Computers is known for revolutionizing the personal computer market using mass customization. This company can turn out a huge volume of computers while still having a variety of options for customers to choose from.
Assume that you are the operations manager at Dell Computers. You have just received notification that Dell will ship premade computers to larger electronics retailers, such as Best Buy. There will be four standard models to be sold in this new venture. This will cause a shift in your process strategy.

What type of strategy will you use to meet this demand? What impact will this strategy have on the production line? What are some of the advantages and disadvantages of making this shift?

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Solution Summary

This solution explains the production method used at Dell Computers. The sources used are also included in the solution.

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Step 1
The type of strategy that I will use to meet this demand is differentiation strategy. The four standard models will be superior to those of competitor's models such as those of HP. The models will be unique and perform better than those of competitors.
Step 2
The production line will ...

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