"Go global!" Research : Argentina and Brazil
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You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product.
The product and country that I chose is cars,Argentina and Brazil
Create a 15-to 20-slide (plus one reference slide) Microsoft® PowerPoint® presentation with detailed speaker's notes that analyzes a potential international business opportunity. Include at least 3 resources besides the textbook. Use the outline below and the information you gathered throughout the course to complete the assignment.
? Introduction
? Description of product to be exported
? Characteristics of target market
o GNP/capita
o GNP/capita growth rate
o Size of market
? Market screening
o Basic need potential
o Exchange rate trends
o Import restrictions
o Price controls
o Government and public attitude toward buying American products
o Size, number, and financial strength of competitors
o Sociocultural forces
 Attitudes and beliefs
 Languages
 Education
? Export marketing strategies
o Promotion methods
? Conclusion
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You own your own company and would like to "go global!" Research a potential market and product to get your export operations started and present your findings to potential investors. Explain how and why you chose your market and product.
The product and country that I chose is cars,Argentina and Brazil ...
Purchase this Solution
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