international marketing research methodologies

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a. State the objectives of your research.

The major objective of this research is to gain a better understanding of the Japanese market, consumer's taste and preferences, consumer purchase making criteria, local culture, customs and business practices. This information will allow company's executive and marketing team to develop a customized strategy to exploit opportunities in the Japanese market and launch its product successfully in this competitive marketplace.

b. Select the appropriate international marketing research methodologies (e.g., surveys, focus groups, existing databases) and resources that you would use in creating a marketing campaign for XYZ, Inc. in your selected country.
c. Justify your selections.

The organization will use a combination of marketing research methodologies to gain a better understanding of the Japanese market.

XYZ will definitely need to utilizing existing databases or conduct extensive secondary research from available research about Japanese market to gain a better understanding of the market. It will not only make marketing team and executive management informed about the various facts or peculiar characteristics of the Japanese market, but will also give a better understanding of the successful marketing practices of the other companies in the past. The secondary research will allow the organization of gain valuable information about existing "best practices" pursued by marketers in the past for Japanese market and will allow ...