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American core values: material well-being, saving time, and honesty

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How can a marketer make effective use of each of the following American core values: material well-being, saving time, and honesty?

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The solution discusses how marketers could make effective use for each of the American core values are discussed. The American core values are material well-being, saving time, and honesty.

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In reality, Americans are starved for time. The typical American family has 2 working parents and 2 children who partake in a multitude of after school and weekend activities that keeps the family running from soccer practice to hockey... A marketer realizes this lack of time, and knows that Americans do crave to have more time. Thus, if they are promoting a product which saves time (i,e a crock-pot - where ...

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