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Total Customer Service

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Why is total customer service (TCS) so important?
What happens if a product or service does not actually meet its perceived performance or customer expectations?
How can relationship marketing benefit a company?

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Solution Summary

The solution explains total customer service (TCS) and its importance along with how relationship marketing can benefit. 217 words.

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Total customer service is extremely important because in todays extremely competitive and customer centric business environment, total customer satisfaction is the ultimate goal of any business entity and thus, total customer service is important from the perspective of providing maximum possible satisfaction to the organization's customers. Total customer service ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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