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Marketing plan for a not-for-profit

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Why might a marketing plan be needed for a not-for-profit organization? What are the differences and similarities around the development of marketing plan of a for-profit versus a not-for-profit organization?

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Solution Summary

A discussion of a marketing strategy for a not-for-profit organization.

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A non-for profit company definitely needs a marketing plan. The goal of these organizations is to raise enough money to supplement all of their activities, pay their staff and overhead... their goal is not to make extra money, but to make sure that the organization can survive.
For example, let's take a non-profit food bank, which distributes food to the poor. The organization will need enough money to pay for rent, heat, utilities, the food to give to the poor, the employees salary, marketing to get people to aware ...

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