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Myths about consumer behavior

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What are some myths that modern day marketers utilize in order to tap into consumer behavior?

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This solution provides the student with information regarding myths that marketers use to tap into consumer behavior.

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There are many modern day myths that marketers utilize in order to tap into the behavior of consumers. Perhaps the greatest myth I see today is the diet and exercise industry. A vast majority of Americans are out of shape and lead unhealthy lifestyles. Consumers are deluged with a myriad of advertisements promising to promote healthier lifestyles and improve the "buyer's" appearance.

The steady crop of infomercials that promote these types of products is on the rise. Some of these marketing campaigns ...

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