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This posting addresses each question in the Holiday Inn Case

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Please see attached Closing case, then answer the following questions:

1.) How did Holiday Inn's business model and strategies change over time?

2.) What are the strategies behind the Six Continents Hotels current business model? In what ways it is trying to improve its competitive advantage?

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The solution provides a detailed explanation answering each question in the Holiday Inn case, including their business model and strategies and how they've changed over time, and the strategies behind the Six Continents Hotels current business model, including how the strategy improves their competitive advantage.

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1.) How did Holiday Inn's business model and strategies change over time?

The company's business model and strategies went through several changes over the decades. The hotel giant became a leader in offering economically based rooms to customers based on quality, service, and convenience. One of the main problems was that the hotel chain was stuck in the middle. They were offering rooms that were convenient and of decent quality, but were in a position where they were not equipped to meet the needs of the market that desired a higher-class room and were willing to pay for it. The company eventually responded to this need in the late 1980s by adding various suites to their hotels that catered to the needs of their guests. They were again trying to gain a competitive advantage over the hotels that had been offering higher class suites to customers several years earlier. This did help the company by boosting sales, although this change in ...

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