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Buying Steps

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What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples.

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The response provides you a structured explanation of steps a buyer passes through when making a purchase. It also gives you the relevant references.

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The steps a buyer passes through when making a buying decision are problem awareness, search for information, evaluation of alternatives, purchase, and post purchase evaluation.

There are several other factors that may influence a purchase. These factors include affordability of the purchase. The customer buys what he affords. Also, the buyer must have a need for the product, must match the personal factors of the buyer, and the psychological factors. For example, If a product does not match the ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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