Purchase Solution

Ethics of Internet Marketing Research

Not what you're looking for?

Ask Custom Question

Part1-

Cookies are placed in personal computers so that when consumers search for information, where they search and what they find is used to present adversing to those consumers.

Does Marketing Research invade or lead to the invasion of the privacy of individuals? If yes, defend your position. If no, defend your position.

Demonstrate your understanding ethics and if it possible for the marketing researcher to divorce himself of herself from the use of the information that researcher collects and ensure that you demonstrate your learning of the marketing research concepts and frameworks for analysis outlined as follows:

Evaluate the ethics of using technology to determine who is watching an advertisement and changing the advertisement based on the demographics of that viewer.

Aun, Fred J (2009, February 4). The Scent Of A Woman, Kiosk Style. Evan Schulman's StorefrontBacktalk: Techniques, Tools, and Tirades about Retail Technology and e-Commerce. Available on 10-Nov-09 at
http://www.storefrontbacktalk.com/e-commerce/
the-scent-of-a-woman-kiosk-style/

Part 2-

The Marketing Research Association's Code of Ethics was written when marketing managers did not have the capability of implementing findings instantaneously.

How would you change the Marketing Researh Association's Code of Ethics to reflect the ability of Marketing Research to identify the behavior of individuals and to immediately change promotions directed toward those individuals
demonstrate your understanding ethics and if it possible for the marketing researcher to divorce himself of herself from the use of the information that researcher collects and ensure that you demonstrate your learning of the marketing research concepts and frameworks for analysis outlined as follows:

Explain what changes, if any, should be made in the Marketing Research Association's code of ethics that reflect the ethics of using technology to change online advertising based on (stored) demographics and (stored) patterns of viewing.

Author Unknown (2007, March). The Code of Marketing Research Standards, Marketing Research Association.
Available on 10-Nov-09 at
http://www.mra-net.org/pdf/expanded_code.pdf

Purchase this Solution
Solution Summary

This solution discusses the ethical approach of Internet Marketing, Cookies, Storing Demographics, and Patterns of Viewing. Has Marketing Research gone to far? A MS word document is included for your research library. Thank you for using Brain Mass.

Solution Preview

What is a cookie? According to Microsoft Security, "it is a small file that websites place on your computer's hard disk drive when you first visit." How does a cookie work? Have you ever placed items in virtual shopping cart and returned a few days later and they are still there? This is an example of how a cookie works." It remembers when you visit a website. Microsoft Security assures consumers, "if you do not leave any personal information and never register, then the server only knows someone with your cookie has returned to the site." In addition, AllAboutCookies.org explains, "there are two types of cookies. A Session Cookie helps the website to remember your information while you are browsing. The shopping cart example from Microsoft Security is a session cookie. A Persistent Cookie is stored on your hard disk drive and need to be deleted.

What is ethics? According to Ethics and the Conduct of Business, 6th Edition "Ethics is concerned not with ...

Purchase this Solution
Free BrainMass Quizzes
Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

View More Free Quizzes
Related BrainMass Solutions

  • The role of Internet in marketing research

    559607 The role of Internet in marketing research 1. How is the Internet changing the field of marketing research? 2.

  • Information Gathering and Ethics in Marketing

    :-) # # # Discussion—Information Gathering and Ethics in Marketing * Using the University online library resources or the Internet, research and read two articles on information gathering and ethics in marketing.

  • Domestic and global environmental factors

    Analyze the importance of social responsibility and ethics as related to the organization's marketing.

  • Elizabeth Buchanan's idea on Virtual Research Ethics

    There are no differences between internet research ethics from non-internet research ethics. She contends that 'respect for persons, beneficence, and justice as we evaluate the ethical issues, are the same when we do internet research".

  • Revision of Vision/Mission Statement, Code of Ethics

    617777 Revision of Vision/Mission Statement, Code of Ethics 5.1 What role, if any, does the Internet play in market segmentation?

  • Smoking and Obesity

    It has lost market share to its competitors but from the point of view of deontological ethics it has performed its duty by not marketing products that are based on sponsored research claims. In the long run ethical marketing is important.

  • Ethical, Legal and Regulatory Issues for a B2C Site

    One of the top results is/was an example of Internet ethics cheating, involving ethics in B2B and B2C online, from an online group that promotes cheating. What an oxymoron! (additional research notes) Software for detecting plagiarism.

  • Global Online Marketing and Intellectural Property Law

    Retrieved August 18, 2014 from http://www.legallanguage.com/legal-articles/legal-internet-issues/. Professional Web Services (2014). Internet marketing ethics and web ethical issues.

  • Marketing Research over the Internet

    It will assist in analyzing the significant increase in the use of the Internet as a source of marketing research.// Marketing Research over the Internet Internet is rapidly increasing as a source of marketing research.

View More Related Solutions