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Examples of marketing research

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Find examples of marketing research. In 200-300 words compare and contrast qualitative and quantitative research strategies. Give real-world examples of each one.

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Marketing Research: Qualitative & Quantitative

Introduction

Research is a human activity which is based on rational application, in the inquiry of different matters. The Research is also known as a scientific and systematic search for pertinent information on a specific topic. There are various kinds of researches on different bases. Out of all kinds of researches, the two main researches are Qualitative Research and Quantitative Research. The strategies of both the researches vary from each other in various aspects.

Comparison between Qualitative & Quantitative Research ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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