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IKEA's Marketing Approach to Maintain/Improve Current Success

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1.How does IKEA develop and maintain long-term customer relationships?

2. What is the key to success in IKEA's customer satisfaction and retention

3. As the newly appointed Director of Marketing for IKEA, you have been asked to explain the reasons for the company's growth and popularity. Is it value, image, or something else? Succinctly discuss your assessment and explain how would modify the company's marketing approach to maintain or improve its current success. Is the key to success in IKEA's customer satisfaction and retention?

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The solution assists in modifying IKEA's marketing approach to maintain/improve current success.

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Marketing - IKEA
1. How does IKEA develop and maintain long-term customer relationships?

IKEA is able to develop and maintain long-term customer relationships by offering products that are affordable and that are practical to the end-consumer. IKEA has within its mission to be a low-cost and frugal firm, which many customers are able to relate with especially with annual increased standards of living. Its long-term customer relationships are further bridged by the many stores it has within the countries it operates in, making customers truly feel and believe that the company is out to help them access quality products at minimal and bargain prices.

2. What is the key to success in IKEA's customer satisfaction and retention?

The key to success in IKEA's customer satisfaction and retention is its ...

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