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Question 1
What is the major difference between a travel agency's income statement and the income statement of non-service businesses? Explain.

Question 2
What do they mean by "CPM" or "PPS" when they discuss costs of this advertising?

Question 3
What is commission analysis? What advantages does it have for the travel agency or the travel agent?

Question 4
What is Database Marketing? How can it be used in selling travel?

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Solution Summary

What is the major difference between a travel agency's income statement and the income statement of non-service businesses?

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What is the major difference between a travel agency's income statement and the income statement of non-service businesses? Explain.

An income statement of non-service company will contain components such as raw materials or cost of goods sold as it deals in physical products whereas travel agency's income statement will not have such costs and will mainly comprise of personnel cost.

What do they mean by "CPM" or "PPS" when they discuss costs of this advertising?

"CPM (Cost Per Mille), also called "Cost Per Impression (CPI), is where advertisers pay for exposure of their message to a specific audience."Per mille" means per thousand impressions, ...

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Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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