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Influences on Marketing

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Who would be involved in the purchase if a nonprofit hospital were planning to buy expensive MRI scanning equipment to detect tumors. Explain your answer and describe the types of influence that different people might have.

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Solution Summary

This solution explains who would be involved in the purchase of a nonprofit hospital's MRI machine to detect tumors. The types of influence that different people might have and all related issues in the purchase are thoroughly discussed.

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The main groups or people that would be involved include the hospital's board of directors, the hospital's directors, and management for the affected departments. The board of directors would have the final say and approval in the decision. The hospital's directors would be the ...

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