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Imagine you are asked to work on a project to help Coca-Cola understand why its vanilla coke doesn't sell according to plan.
Question 1: how would you approach the problem??
Question 2: what quantitative technique could you use to investigate the problem? please provide examples.
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Market Research Question, Asking for Quantitative techniques Solution
this is a sample question that im supposed to be familiar with in my course, however i feel confused, can you please provide me with a sample solution, & highlight important issues i need to focus on?
Imagine you are asked to work on a project to help Coca-Cola understand why its vanilla coke doesn't sell according to plan.
Question 1: how would you approach the problem??
The problem is why vanilla coke does not meet its sales targets.
The research questions is why the consumers do not purchase vanilla coke in expected quantities.
At first, secondary research may be performed to determine if the tastes of the people that like vanilla are coke drinkers. Likewise a secondary search should be done to find out if coke drinkers or potential coke drinkers like vanilla flavor.
For example, secondary research might ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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