Purchase Solution

Marketing Management

Not what you're looking for?

Ask Custom Question

Looking at ROI (Return on Investment) which is essentially net profits. What are some other metrics companies should use when analyzing the success of a marketing campaign?

Purchase this Solution
Solution Summary

The response addresses the queries posted in 484 words with references.

Solution Preview

The response addresses the queries posted in 484 words with references.

// Today marketing campaign has undergone tremendous changes, which is mainly because of globalization, liberalization etc. So, understanding the concept of marketing campaign has become an essential phenomenon for companies and hence, it is essential to determine metrics that are used by the companies in analyzing the success of marketing campaign. So here, I am describing prominent metrics, which should be used by the companies: //

Metrics

Metrics play a significant role in the activities of multi channel marketing; whether, the campaigns are being run online or offline. Thus, examination of these metrics assists the companies in formulating, executing and refining initiatives of marketing. Following are the --- major metrics, which companies should use:

First is Customer Acquisition Metrics:

This ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

View More Free Quizzes
Related BrainMass Solutions

  • Effective Marketing and Management and the Firm's Success

    568945 Effective Marketing And Marketing Management Define what marketing and marketing management really are and how they contribute to a firm's success. examples and references.

  • Marketing as art or science

    new marketing channels Describes how marketing management is both an art and science

  • Marketing differ as related to e-business and e-commerce

    The main issues associated with the international marketing are the supply chain management and customer relationship management with security features (Bartels, 2000).

  • Marketing management an art or a science

    266697 Marketing management an art or a science Is marketing management an art or a science? --quote at least 10 references Marketing Management: An Art or a Science?

  • Societal marketing management

    How has this changed marketing management? Holistic marketing, sometimes called societal marketing or marketing 3.0 (Kotler) is a term that looks at the modern philosophies of marketing (marketing 2.0) through a societal connection.

  • Marketing: Studying Price and Revenue Management

    154735 Why is the study of pricing and revenue management is included in Services Marketing? Some might argue that pricing and revenue management is a responsibility of accounting or operations management.

  • Importance of marketing research.

    To perform these functions effectively and to make the best decisions, a marketing manager needs the right information and the right marketing management philosophy.

  • Define marketing

    Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion.

  • Applied Marketing Management

    114885 Applied Marketing Management Reflect on your role as the new Marketing Manager of ITO. How is this experience different from your previous roles as a Marketing Analyst?

  • Job Descriptions

    At the end, I wish you a happy learning: // References Marketing Management. (2004). Hyderabad: ICFAI Center for Management Research. Kotler, P. (2002). Marketing Management (11th ed.). New Delhi: Prentice Hall of India.

View More Related Solutions