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Marketing research and marketing strategy and tactics

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Can you please explain the relationship between marketing research and marketing strategy and tactics. Can you please describe the purpose of marketing research and assessing the importance of research in relation to a organization's marketing strategy and tactics.

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Solution Summary

This solution discusses marketing research, marketing strategy, and marketing tactics.

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Marketing research is simple in its purpose:

To figure out what the proper products would be to sell to the target consumer population.

By figuring out through marketing research the proper products to sell taking into account culture, location, religion, and other such factors, companies are better able to satisfy customer demand and also provide a product that is appropriate for a certain market giving customers satisfaction and making profit for the company.

For example, Wal-Mart recently went into South America. ...

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