Micro and macro environment of businesses
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What is the most important difference between the microenvironment and the macro environment of a firm? State three top macro-environmental forces influencing:
a) Petrochemical Industry,
b) Fast Food Industry, and
c) Airline Industry in the U.S.
Does the order of importance of these factors differ for the three industries? If so, what according to you is the reason behind the difference?
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Solution Summary
A discussionon the most important differences in the macro and micro environments of the three industries listed. Order of importance is also discussed.
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Microenvironment is focused on the individual, specific operations, people, jobs, resources and departments. Macro is more concerned with the trends and changes, both in and outside of the company, and how those will affect the company and the business ...
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