Products That Have Failed Because of Poor Marketing Channel Choices
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I am having trouble making a list of products that have failed because of poor marketing channel choices. Also, why do marketing professionals care about and participate in supply chain decisions? Lastly, are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not? Thank you!!
(Please 400+ words)
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Solution Summary
The products that have failed because of poor marketing channel choices are determined.
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I am having trouble making a list of products that have failed because of poor marketing channel choices. Also, why do marketing professionals care about and participate in supply chain decisions? Lastly, are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not? Thank you!!
(Please 400+ words)
For a list of products that have failed because of poor marketing channel choices, the list could include among many the following list of products: the McDonald's Arch Deluxe, the Sony Betamax, the Barbie Doll in Japan, and Pepsi Crystal. All of these products were not marketed the right way and they were also not marketed through the proper and necessary channel or channels. The Sony Betamax probably failed ...
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