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Stipulations of Effecting Marketing Methods in Foreign Countries

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Case Discussion Question:

What lessons can international marketers learn from Coke and Pepsi's experiences in India? Please list up three or four different items.

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Solution Summary

This solution describes challenges to marketing and operations in foreign countries.

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One very important lesson that international marketers can learn from Coke and Pepsi's experiences in India, is to engage in preliminary communication with governmental entities in foreign countries such as India, before engaging in setting up operations within those nations. This is due to the fact that it is necessary to gain an ...

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Marcel Parker, MPA
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  • Master of Public Administration, North Carolina Central University
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