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The 4Ps in Global Marketing

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Select one of the 4Ps of marketing and discuss how it may be adapted for various multinational and global markets. Give real-world examples of adaptations. For 2-3 markets of interest to you, describe and explain the adaptations.

Draw conclusions from the results of your peers' research, ask questions, provide statements of clarification, specify a point of view and your rationale respectfully challenge a point of discussion, and/or draw a relationship between one or more points of discussion.

All written assignments and responses should follow APA rules for attributing sources.

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This solution describes important aspects of international marketing.

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Price can be adapted for various multinational and global markets. This adaptation can be most readily accomplished by gaining an understanding of the economic conditions and the consumer behavior within these global markets, in order to price your products accordingly. In these situations, the prices of the goods that you ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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