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Beyond Blue: IBM Case Study

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From the attached readings, can you provide some clearer assistance with the following:

1.What is IBM's corporate or multibusiness strategy for the twenty-first century, and how is it different from its long-standing strategy?
2.What does the case title "Beyond Blue" mean?

Please provide any outside sources if applicable. Thank you in advance.

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Solution Summary

This solution discusses the IBM Case Study titled "Beyond Blue." All questions are discussed in detail. Includes 1 reference.

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I've actually read this case a few times before, so I can help guide you with your questions without reading the case.
Let's discuss each of your questions.

1.What is IBM's corporate or multibusiness strategy for the twenty-first century, and how is it different from its long-standing strategy?

The long-standing strategy of IBM has been to gain the greatest percentage of market share possible based on expanding their line of products. The main revenue goal has been based on offering quality computers and computer components to consumers. More recently, IBM has completely revised ...

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