Strategic Issues for Procter & Gamble
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Identify several companies that have demonstrated strategic thinking about issues that are similar to those faced by Procter & Gamble (P&G). Provide an overview of the issues, identify a total of five different strategies utilized by those companies to address them, and discuss the outcomes. Based on the five strategies, explain how you would adopt them in your selected organization to address the issues you identified.
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Solution Summary
One of the strategic issues faced by numerous US corporations like Procter and Gamble is the recession in the US economy, which has forced these companies to pay more attention to emerging markets like India and China. This solution discusses this issue as well as strategies to overcome it.
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One of the strategic issues faced by numerous US corporations like Procter and Gamble is the recession in the US economy, which has forced these companies to pay more attention to emerging markets like India and China. Although emerging markets like India presents huge growth opportunities, not all American and global companies have been able to reap the rewards in these growing, yet competitive, markets. However, numerous global corporations have enjoyed unprecedented success in these markets in a quick time frame by offering the right product mix, as per the needs and wants of local consumers. For example, following the recession in the USA, global car makers like General Motors have started paying more attention to markets like India and have enjoyed good success in the country by offering cars as per the needs of the local market. Although P&G is enjoying double digit growth rate in emerging markets like India, there is plenty of scope for the company to expand its sales in these countries by pursuing customized strategies in these nations and offering products as per the choice of the local customers. There is a huge scope for P&G to bring other best seller brands in India by customizing it as per the local customer's needs and preferences.
Another important strategic concern for global corporations is to manage growth, organically as well as inorganically. One of the pioneers in managing growth via inorganic mode or in other words, via acquisitions, is world's largest Steelmaker Arcelor ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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