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Porter's Five Force Analysis of the beer industry

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The expert examines Porter's five force analysis of the beer industry.

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Porter Five Forces Analysis- Beer Industry

Intensity of Rivalry-Low to Moderate
 No price based rivalry exists
 Various product innovations among beer brewing companies lead to non-price rivalry
 Lot of product differentiation based on color, flavor, strength, ingredients, production method, etc.
 Industry is experiencing significant concentration effects which lead to decreased rivalry

Availability of Substitutes: Low
 Consumers do not usually substitute alcoholic beverages with non-alcoholic beverages
 Gap between ...

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