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Market Potential & Market Development Index of Toothbrushes

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How would you estimate the worldwide market potential for toothbrushes?

What would be your estimate of the market development index for toothbrushes?

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Solution Summary

This solution provides estimates of the worldwide market potential and the market development index for toothbrushes. Additionally, this solution includes two reference sources for further research on the topic.

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According to indexMundi (2011), the world has a population of 6,928,198,253 (as of July 2011 estimates) 6,768,167,712 (adjusted). These are disaggregated by sex and age structure as follows:
0-14 years: 26.3% (male 944,987,919/female 884,268,378)
15-64 years: 65.9% (male 2,234,860,865/female 2,187,838,153)
65 years and over: 7.9% (male 227,164,176/female 289,048,221) (2011 est.)

At this point, it is necessary that both the a.) Estimate of the Actual Worldwide market for Toothbrushes, and b.) Estimate of the worldwide market potential for Toothbrushes are computed. The two estimates will be used in the computation of the market development index.

A. Estimate of the ...

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