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Innovation & Communication

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Innovation and the rule of innovation need to be communicated and encouraged. What factors must be considered when developing a communication plan regarding innovation? Why?

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Solution Summary

This solution discusses factors that help encourage innovation through communication. Why the factors are important is also discussed. Includes APA formatted references.

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When developing a communication plan regarding innovation it is important to consider corporate culture. Corporate culture must support innovation. It is crucial to give employees enough time, as well as forums and physical space to help connections develop between people and encourage ideas. This helps employees develop confidence, and have sufficient energy and creativity to be inspired.

In addition, it is important to create a "test-fast, fail-fast mentality" (Forbes, 2014) to encourage more ideas to surface Employees must know that it is acceptable to suggest ideas, try them out and move on ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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