Small Business: Marketing
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Compare and contrast the advantages and disadvantages of buying, building, or leasing space for a small business.
What factors should be considered when a small business owner decides to advertise?
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Solution Summary
The answer to this problem explains marketing issues related to small businesses. The references related to the answer are also included.
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The advantages of buying space for small business is that the business has full ownership over the place and this increases credibility, and can be used for borrowing. The disadvantage is that a small business requires too much of capital to start the business. The advantages of building space for small business is that the building can be done in accordance with the needs of the firm and the building will ensure ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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