Tolapp Corporation - Planning and Objectives
Not what you're looking for?
Tolapp Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Tolapp is trying to break into the global marketplace.
Project:
At this point in time, you are at the beginning of a project, which will eventually yield (in six months) a complete business plan for Tolapp's strategic initiative to penetrate the global marketplace. You will need to consider the strategic management process in building this business plan. In relation to this process, please prepare a report that provides appropriate responses to the following questions:
How would you go about defining the identity of Tolapp Corporation and creating its mission statement? Write the mission statement for Tolapp using the nine essential components. Where would you look for the information? What do you already know about Tolapp that can help?
What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?
What legal and ethical issues need to be considered?
Purchase this Solution
Solution Summary
The response provides you a structured explanation of marketing Tolapp's products globally. It also gives you two relevant references.
Solution Preview
The identity of Tolapp Corporation is that of a US based manufacturing Company located in Tennessee that makes and markets power tools, lawn mowers, lawn furniture, microwave ovens, and ranges.
The mission of Tolapp Corporation is to provide the best quality power tools, lawn mowers, lawn furniture, microwaves, and ranges, to customers all over the world. It aspires to become the world market leader in these products. Tolapp will use its competency in technology to provide value to customers in all parts of the world. Tolapp Corporation values its employees and will support their career growth. It will develop an image for high quality. (In this mission statement all nine components, namely customers, products, markets, technology, growth/profitability, philosophy, self-concept, concern for public image, and ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Introduction to Finance
This quiz test introductory finance topics.
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.