Differentiate between corporate, business and functional level strategy.
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Differentiate between corporate, business and functional level strategy.
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Corporate Level Strategy
Corporate-level strategies address the entire strategic scope of the enterprise. This is the "big picture" view of the organization and includes deciding in which product or service markets to compete and in which geographic regions to operate. It is fundamentally concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio if businesses. In short, it is concerned with reach, competitive contact, managing ...
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