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Microsoft's go-to-market strategy for Azure in India

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The assignment is a paper pertaining to Microsoft's Go to Market Strategy for Azure in India. It must discuss Microsoft in India, Information Technology in India pertaining to Mcrosoft Azure and the impact of cloud computing. A brief environmental Planning and Strategic planning such as environmental scanning strategy formulation, strategy implementation, evaluation of control of Microsoft in India in regard to Azure in regard tocloud computing,

What in your opinion you see in future for Microsoft for Azure in India? A Brief financial Analysis of Current Microsoft in India. References must be included.

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What in your opinion you see in future for Microsoft for Azure in India? A Brief financial Analysis of Current Microsoft in India. References must be included.

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As we all know, India is a major player in the IT industry and has one of the largest IT workforce and numerous IT development firms. Further, major multinational players including Microsoft have their R&D and development centers in India. Apart from its successful and large IT industry, India is also one of the largest and fastest growing emerging markets of the world and thus, a major market for any company such as Microsoft.

Microsoft has a very strong presence in India in terms of brand visibility, brand recognition and customer base, just like any other country in the world. Besides, Microsoft has a very strong R&D and development presence in India.

Even though India is an IT superpower, it still lacks behind many developed countries in terms of internet penetration, internet infrastructure and bandwidth/speed of internet and other infrastructural elements. Hence, cloud computing is still at a very nascent stage in India as compared to other countries of the world. Even though the benefits of cloud computing would definitely make it a big phenomenon in the future, the current adoption of rate of cloud computing is still small in India.

Hence, Microsoft has to be very careful about launching its Azure cloud computing services in India. First of all, Microsoft needs to critically evaluate the existing competitive scenario in the extremely price conscious market of India. Indian consumers are very price sensitive. Hence, Microsoft has to price its products very competitively in the Indian market.

Microsoft can definitely capitalize on the strong IT ecosystem in India. As ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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