Perform SWOT analysis for PPG Industries
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In your opinion, how well is the company or organization's present strategy working? What are the strengths, weaknesses, opportunities, and threats (SWOT) of the organization? Please include at least two points per each SWOT category.
How strong, if applicable, is the company's competitive position? What strategic issues does this organization/company face in the next year? Next five years?
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Solution Summary
The Solution provides a SWOT analysis for PPG Industries and identifies the competitive position and strategic issues facing the company in the future.
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PPG Industries, Automotive and Industrial Coatings Division
The company's present strategy is to invest heavily in research and development and to partner even closer with its independent distributors to give them the tools to be more competitive. For example, over the past two years, the firm has invested heavily and created a cutting-edge waterborne basecoat system. PPG's waterborne was superior to that of most competitors and, as a result, they reaped the benefits when California and Canada enacted stricter VOC limits two years ago. Because the product is sold through independent distribution, PPG must be certain its partnering jobbers are more competitive at that level than competing DuPont, BASF, and Sikkens jobbers.
SWOT
Strengths
* PPG's coating division now employs a stable of young, highly-educated, and ambitious engineers, scientists, and technicians, and has excess cash to devote to these departments.
* PPG's leadership has shielded the automotive coatings division from strict financial requirements related to short-term profitability required of other divisions in favor of investment for long-term growth.
Weaknesses
* PPG's new hires ...
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