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According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola?

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According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not?

If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why?

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Solution Summary

This solution discusses a marketing strategy for a new cola company by addressing the four elements of the marketing mix (price, place, product and promotion). This solution is 365 words.

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Question:
According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not? If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why?

Instruction:
Porter discussion of industry analysis serves the purpose of assessing an industry in order to determine the level of intensity regarding the competition and attractiveness of that industry. Based on Porter's discussion on industry analysis, Pepsi Cola is not a substitute for Coca Cola because they are both cola. Porter's perspective of what should be considered a ...

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