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What stage is Blu-Ray DVD players at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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The solution discusses What stage is Blu-Ray DVD players at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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What stage is Blu-Ray DVD player at in the product life cycle?

The Blu-Ray player is in the growth stage. This is the stage when the product's sales increase as pricing starts to decrease.

Provide rationale for your answer.

While the product has been available for some time, the product when implemented was very expensive. When the Blu-Ray player was first introduced, the price for the player was in upwards of $500. Today, the consumer can purchase the player for less than ...

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