Toyota
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Below are three companies that have target markets with distinct psychographic characteristics. Please choose one and explain in detail what their psychographic characteristics are, and how they differ from the "mainstream".
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Toyota Prius drivers
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Solution Summary
This solution helps explain the psychographic characteristics, and how Toyota differs from the mainstream.
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Toyota Prius drivers are different from the mainstream, and have certain psychographic characteristics that are worth noting. Generally, these individuals are young adults, possible college students, who have a higher education degree, are interested in saving the environment or at least conserving it, and many are future business individuals. They have strong values ...
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