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Important information about Current Market Conditions

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Current Market Conditions

Address the following topics in your analysis:
a. Market structure
b. Impact of new companies entering the market
c. Prices
d. Technology
e. Productivity (consider the law of diminishing marginal productivity)
f. Cost structure
1) Wages and benefits
2) Fixed and variable costs
g. Price elasticity of demand
h. Competitors
i. Supply and demand analysis
j. Impact of government regulations

Organization is Apple Inc.
APA Format.
At least 2 references.

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Solution Summary

Address the following topics in your analysis:
a. Market structure
b. Impact of new companies entering the market
c. Prices
d. Technology
e. Productivity (consider the law of diminishing marginal productivity)
f. Cost structure

Solution Preview

a. Market structure:

The market structure for Apple Inc.'s products like Iphone, Ipad or Ipod or even Mac computers can be termed as monopolistically competitve as a large number of players compete with each other in these product group and try to differentiate their offerings from each other. The market for such consumer electronics and computing products is extremely competitive as existing and new players come up with revolutionary products on a regular basis and thus, companies like Apple have to be on the forefront of innovation to retain their sales growth and market share.

b. Impact of new companies entering the market:

There is relatively low barriers to entry in a monopolistically market as numerous companies enter and exit this competitive consumer electronics and computing industry all over the globe. Apple, being a global powerhouse in this industry with a strong market share and leadership position does not have to worry too much about new entrants, especially the smaller ones as they will be unable to compete with the scale of operations, reach and market share of Apple. However, company has to worry about existing large players and their new introductions in the marketplace.

c. Prices

Although Apple has been known for its unique technology, high quality revolutionary products, the price premium cannot be always commanded by Apple as new introductions by competitors forces the company to rationalize its pricing for its super seller products like Iphone. Even though Apple can command a premium initially for its revolutionary introductions, it has to bring down its pricing in light of the competitive offerings that are sold at lower prices. Price war is inevitable in ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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