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Marketing A Graduate Program

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Hello,
I'm wondering if you can check out this website and help me come up with 5-10 things that would help market their graduate program:
http://www.amu.apus.edu/
Perhaps a 1 paragraph blurb that encapsulates the mission of the program...
This is not a commercial project, rather it is a way to make marketing by print media clear.

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Solution Summary

The expert examines marketing for graduate programs. The mission of a graduate program for a commercial project is provided.

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After visiting the site, I have come up with a few ideas to help develop your understanding of the subject.

Marketing the American Military University:

Needless to say, the focus of the university is on defense and security related issues. Hence, the whole concept of keeping your country and people safe is a big draw.

Students do not pay for their books. This alone should be a dominant theme in marketing regardless of media.

All courses are online, so flexibility and convenience is a huge draw here.

While typical defense issues are paramount, AMU also offers majors in subjects like marketing, religion, nursing, environmental justice, etc.

One big area is accreditation. Some students are wary of online colleges because of the predominance of diploma mills out there. AMU is accredited, and this is proven by the fact ...

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