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Market Trends for the Univ. of Phoenix

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I need assistance putting together information.

My section encompasses the following:

- Impact of new companies entering the market
- Technology
- Competitors

Explain your conclusions

Topic: University of Phoenix

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Solution Summary

This solution discusses market trends for the University of Phoenix.

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Impact of new companies entering the market:

University of Phoenix's business will definitely be affected by new online universities entering the marketplace. As the barriers to entry is quite low and new universities can establish themselves quickly via extensive online marketing, it is essential that the company should regularly look out for the strategies pursued by existing and new competitors. Even though University of Phoenix enjoys a strong market share, brand reputation and visibility in the online education space, new companies will always threaten the supremacy of the company as they can always try to capture ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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