Health Promotion Program Marketing Techniques: Anti-Smoking Campaigns

Related BrainMass Solutions

• Smoking Cessation Program

  to the program; program sustainability; pollution index; and people's health records.

• Health Care Marketing, Product, Service and Social Marketing

  For example, health promotion campaigns in the late 1980s began applying social marketing in practice.

• Discussion Topic: Promoting Behavior Change in the Individual

  Those who smoke the highly addictive tobacco must truly want to quit first before any smoking cessation program will be effective, for example.

• Health Education and the 4Ps of Social Marketing

  When you consider promotion for a program or campaign, you need to think about reaching everyone in your target. That's not always possible, but it's almost always a goal. Local and global health education campaigns are working.

• Biases, fallacies or faulty reasoning

  One of the industry's most notorious, and ultimately failed, minority cigarette marketing campaigns was for "Uptown" cigarettes.

• Applying Personal Metrics to Reasons

  For example, since anti-smoking campaigns were originated, rarely are smoking cigarettes featured in television programs.

• Deviance

  , particularly if they were geared toward children) and to provide funds for anti-smoking campaigns such as those that truth.org put together.

• Positioning of products and services

  For example, doctors may be taken for the advertisements related with health products, for societal marketing such as anti-smoking, anti-HIV campaigns and successful business leaders may be considered to promote some motivational or personality development

• Consumer Relations - Anti Smoking

  157916 Consumer Relations - Anti Smoking View two anti-smoking websites. 1) What organizations or individuals sponsor these sites? What is their agenda?