Benefits and Risks of Sport Sponsorship
Not what you're looking for?
What are the benefits and risks for an organization when entering into the following types of sport sponsorship agreements: Governing-body sponsorships, team sponsorships, athlete sponsorships, facility sponsorship, and event sponsorship?
Purchase this Solution
Solution Summary
This solution discusses the pros and cons of entering into governing body sponsorships, team sponsorships, athlete sponsorships, facility sponsorships and event sponsorships for sports.
Solution Preview
The benefits of entering into a sponsorship with a governing body include extended media coverage (potentially both national and local), fan association strength, promotional opportunities and exposure. Promotional opportunities may include promotional licensing, complementary advertising and signage opportunities. However, there may be risks involved, including cost effectiveness when weighing the payback versus investment. In addition, a link with a governing body may disenfranchise consumers who do not feel as if they are a part of the demographic profile that is served through the governing body. It is important to have a good demographic fit. In addition, media and promotional coverage may involve a greater audience than the current market, which can dilute marketing dollar power. It can also set a company up for ambush marketing, which can result in negative advertising campaigns.
Team ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Stress Continuum
All humans experience stress and a certain level is motivating for learning. However, a high level of stress for prolonged periods of time may have a negative impact. This information focuses on the four stages of stress. Understanding stress assists in maintaining a healthy level.
CPR (Red Cross Standards)
Are you up to date on your CPR skills? Find out if you know what to do in an emergency with this quiz.
Crohn's Disease
How much do you know about this condition?
What everyone should know about MRSA
This quiz focuses on what everyone should know about community MRSA. Community MSRA is an infection in healthy people.
Managed Care Organizations
This quiz will test the basics of managed care organizations. It is important to know how our health care delivery system operates through managed care.