Purchase Solution

Conspicous Consumption and Purchasing Habits

Not what you're looking for?

Ask Custom Question

Please help me with an assignment by discussing the following:

What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision?

Cite any references used.

Purchase this Solution
Solution Summary

The solution provides insight in the topic of conspicuous consumption and discusses how this influences purchasing habits. Additionally, this solution includes three references for further investigation of the topic.

Solution Preview

Thank you for using BrainMass.com. I hope that this solution helps you with your assignment.

Conspicuous consumption is a means of displaying social status through the purchasing of items. People will buy very expensive things in order to show the world their level of wealth.
Thorstein Veblen introduced the term in his 1899 book "The Theory of the Leisure Class." Veblen used the term to describe the nouveau riche, a class emerging in the 19th century as a ...

Purchase this Solution
Free BrainMass Quizzes
Sociology: Socialization & Social Groups

A refresher quiz on socialization.

Research Methods for Data Collection

This quiz is designed for students to help them gain a better understanding of the different types of research and when to appropriately use them.

View More Free Quizzes
Related BrainMass Solutions

  • Consumption concepts

    Purchasing capacity is dependent upon income of individuals. When the individual's income of small, consumption expenses will also be small, and vice versa. f. Population: Its Size, Age, and Family Structure.

  • Human Production and Consumption Habits

    426732 Human Production and Consumption Habits Humans are constantly innovating ways to produce and consume material resources.

  • Time Value of Money

    Decide how to finance the car: bank loan, zero percent interest loan with the dealer or cash payment. 2) Michael is considering his consumption habits, trying to figure out how to save money.

  • Consumer Behavior and Recession in the last Decade

    During a recession (a negative growth rate in the gross national product for two consecutive quarters) people tend to limit their purchasing habits, focusing instead on the basic necessities of life, primarily food.

  • Family Orientation: Marketing or Other?

    In a family, many products are purchased by a family unit and views and opinions are involved in consumption decisions. In this, influence of family members on buying decisions and shopping habits will be analyzed with the help of variables.

  • Study of American Consumerism

    One can even go as far as saying that perhaps my observation of local purchasing habits is also applicable to those locations albeit a few detail changes.

  • US-China trade pattern

    Consumption patterns are changing in a great way, as most of the people use to purchase four wheelers, instead of two and three wheelers. Growth in the purchasing habits of people in context of house has also changed.

  • Habit influences are discussed.

    Using logistic regression models, the main factors associated with breakfast consumption habits among medical students encompassed "...gender, class years of education, monthly expenses, faculty, appetite, sleeping quality, and the learning process; monthly

  • Minority Report Target Markets

    - Purchasing habits: identify specific products and/or brands which show above average usage for each group - Best media to use to target each group Thanks for the chance to work with you. Please find my response down below.

View More Related Solutions